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New Energy Enterprise Foreign Trade Website Development Case
This project is a B2B corporate official website built for a new energy power equipment enterprise, showcasing core businesses including photovoltaics, energy storage, EV charging, smart distribution, and integrated energy management to overseas markets.
Since the enterprise's business covers multiple new energy fields, the focus of website development is not simply listing products, but systematically organizing different businesses, products, and solutions through a clear website architecture, allowing overseas customers to quickly understand what the enterprise can provide, which application scenarios are suitable, and how to cooperate.
The overall website takes a professional, technological, and international visual direction, combining product displays, solutions, global business, corporate strength, and inquiry entry points to create a corporate official website that better matches the browsing habits of overseas B2B procurement customers.
Project Goal: Build a new energy enterprise official website for overseas markets
The new energy industry is highly specialized in products. When overseas customers choose suppliers, in addition to focusing on the products themselves, they also pay key attention to the enterprise's R&D capabilities, production capabilities, qualifications and certifications, project experience, and global service capabilities.
Therefore, this website design revolves around several core objectives:
- Clearly display the enterprise's five core businesses
- Organize the complex product and solution system
- Highlight R&D, production, and technical service capabilities
- Showcase global business layout and cooperation strength
- Provide a clear consultation entry point for overseas B2B customers
- Establish a website foundation suitable for Google search and long-term SEO operation
Website Structure: Organize Five Core Business Segments
In response to the issue of the enterprise's broad business scope, we reorganized the website's information architecture and divided the main businesses into five segments:
Photovoltaic Power Generation | Energy Storage System | EV Charging and Battery Swapping | Smart Distribution | Integrated Energy Management
Different businesses are displayed using independent content structures, while connections between businesses are established through solutions and application scenarios.
This structure can avoid piling up a large amount of product information on the homepage, allowing customers to enter the corresponding business page according to their own procurement needs, and then further view products, technologies, and solutions.
Google SEO Basic Optimization
Google SEO is considered simultaneously during the website development stage, laying a foundation for continuously obtaining organic search traffic in the future.
Mainly includes:
- Reasonably plan the website URL structure
- Product and business keyword layout
- H1-H6 heading hierarchy optimization
- Image Alt tag optimization
- Product categorization and internal link structure
- Blog content architecture
- Mobile responsive design
- Website speed and image optimization
Combined with the enterprise's core businesses, the website can subsequently focus on EV Charger, EV Charging Station, Energy Storage System, Solar Energy, Smart Distribution and other keywords for continuous content development and SEO optimization.
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