What to do if your foreign trade website gets no inquiries? Check these issues first

A foreign trade website has been online for some time, several months or even a year, and still has no inquiries or only sporadic inquiries. You need to first figure out where the problem lies: Is the website failing to attract target customers, or are customers visiting the website but not generating inquiries?

You can start by checking the following two aspects.

One: Is there a problem with the website positioning?

Inaccurate target customer positioning

When building a foreign trade marketing website, you need to be clear about what customers the website should attract. If your target customers are overseas importers, wholesalers, brand owners, or distributors, the website cannot only introduce the company scale and product appearance. It should also display product specifications, application scenarios, customization capabilities, production strength, and cooperation methods around the concerns of buyers.

In keyword layout and page copy, you can also reasonably use them according to the business situation B2B terms:wholesale, factory, supplier, manufacturer, custom, etc., but you cannot mechanically stack them just to highlight B2B attributes. Ultimately, it still depends on what terms target customers actually use to search, and whether these terms match your business.

2.Inaccurate keyword targeting

When building websites, many companies are used to choosing keywords from their own perspective, or only focusing on industry terms with high search volume, while ignoring the search terms of truly potential customers.

Solution: Research keywords based on the target market, product category, customer needs, and Google search results. Before positioning keywords, search on Google to check whether Google's search results match the product, and then reasonably assign different keywords to the homepage, product category pages, product detail pages, and solution pages. Do not let all pages compete for the same broad term, and do not ignore more precise long-tail keywords.

Too few website pages, unable to cover customers' search needs

If the website only has a few pages such as homepage, about us, product display, and contact us, the amount of content and keywords the website covers will naturally be limited.

You can gradually improve product category pages, product detail pages, application solutions, industry cases, technical articles, and FAQs according to the actual business. Each page should incorporate different keywords. Once the number of pages is enriched, the more keywords will be covered, and the website's traffic and inquiries will be greater;

Two: Have website content and basic SEO been done well?

Content plagiarism, duplication, or AI batch generation lacking actual information

Many foreign trade websites' product pages only have one image and a few simple introductions; some websites even directly copy competitors' English copy; or use AI to generate a large number of similar pages at once. Of course, Google cannot possibly rank these pages well.

For B2B product pages, it is recommended to supplement product parameters, materials, application scenarios, model differences, customization options, production capacity, certifications, and FAQs based on the company's actual situation. For specific methods, you can refer to:How to create a high-quality B2B product detail page This article:https://yijianwp.com/b2b-product-page-design/

Do not just pile images onto the page. Clear text descriptions should be added as needed, and accurate ALT descriptions should be set for meaningful images.

Basic on-page SEO has not been done well

Some websites do not have little content, but their pages have not been reasonably optimized for search needs, or there are problems with basic technical settings, which will also affect the website's search performance.

Solution:Check whether each page's SEO title, page H headings, keyword layout, URL, and internal links are reasonable, and do a good jobImage ALT optimization。

Technical settings: Whether Sitemap, robots.txt, noindex, canonical, and page status codes are normal, and whether important pages can be crawled and indexed