Entry Doors & Aluminum Alloy Windows

This client is a manufacturing enterprise specializing in the export of fire doors, steel security doors, hospital doors, and commercial engineering door products, primarily serving overseas engineering project contractors, building material purchasers, distributors, and OEM clients. The products are widely used in residential, hospital, school, commercial building, and other scenarios.
At the project initiation stage, the client hoped to solve two core issues:

• Establish a more professional international brand image
• Obtain stable overseas engineering inquiries through Google

Therefore, we positioned the overall website as:
👉 A foreign trade B2B independent website centered on “engineering door product display + factory strength building + overseas inquiry conversion.”

The website's content planning focuses on product professionalism, factory strength, and engineering application scenarios, helping the client quickly build industry trust.

Brand Visual Positioning

Since the client's products are mainly for the construction engineering and commercial project fields, in visual design, we emphasized:

“Industrial feel + Internationalization + Professional credibility”

The overall design uses a combination of dark and neutral colors to reinforce the stability and safety attributes of door products, while large areas of white space enhance the page's premium feel and reading experience.

In the page visuals, we focused on adding:

• Engineering case scenario images
• Product detail displays
• Factory production and manufacturing scenes
• Application scenarios for multiple door types

This allows overseas clients not only to see the product itself but also to intuitively view its actual application effects in commercial spaces, hospitals, residences, and other scenarios.

Compared to traditional “factory promotional websites,” the overall visual style is more modern and aligns better with the browsing habits of European and American purchasers.

Conversion-oriented website structure

This project did not adopt the traditional “column stacking” structure of standard corporate websites but instead re-planned around the browsing logic of overseas procurement clients.

Key points of the homepage structure:

• The first screen directly displays core products and brand positioning
• Quickly highlight factory manufacturing capabilities and industry experience
• Help clients quickly navigate to target product pages through product categories
• Strengthen content on “engineering applications” and “product solutions”

The product section is clearly divided by categories such as:

• Fire Door
• Hospital Door
• School Door
• Interior Door
• Exterior Door

This makes it easy for purchasers to quickly filter desired products.

At the same time, we set up clear inquiry entry points on every key page, including:

• Product detail page CTA
• Contact form
• Banner guidance
• Bottom inquiry module

This shortens the client conversion path as much as possible and increases the inquiry submission rate.

Technical Implementation

Website architecture

The project was built using WordPress, with deep customization based on the logic of foreign trade B2B websites.

The website supports:

• Multi-product category management
• Product detail display
• Multi-language expansion
• Inquiry system integration
• Full responsive adaptation (PC / Tablet / Mobile)

Ensuring a good browsing experience for overseas clients on different devices.

SEO and long-term customer acquisition layout

During the website development phase, we simultaneously completed the basic SEO architecture setup, including:

• URL structure optimization
• Category page SEO logic
• Product keyword layout
• H-tag hierarchy planning
• Page loading and mobile optimization

At the same time, we reserved a Blog content module on the website for the client to continuously update:

• Industry knowledge content
• Engineering case content
• Product application content
• Fire door related educational content

Further layout for Google SEO and GEO (AI search optimization) to help the website continuously obtain organic traffic and precise overseas inquiries.