Work Introduce
Flower E-commerce Website Development Case Study
Hongyao Flower Shop is a well-known online flower platform in Taiwan, specializing in commercial floral services such as congratulatory flower baskets and funeral flower baskets for corporate and individual clients. As the largest online flower shop in Taiwan, it emphasizes the core advantage of "nationwide delivery with free shipping," covering diverse scenarios including personal gifts, company celebrations, and corporate collaborations.
Brand Visual Positioning
- Uses warm orange as the main color, paired with a soft beige background, to create a warm, festive, yet professional brand atmosphere.
- The 24-hour service icon reinforces the convenience of "order anytime."
Conversion-Oriented Page Structure
- The first screen highlights the core selling points: "Taiwan's largest online flower shop" + "Nationwide delivery with free shipping."
- Clearly marks the target audience: the top choice for personal/company/corporate flower gifting.
- Product categories clearly distinguish between "congratulatory flower baskets" and "funeral flower baskets" as two main business lines.
Technical Implementation
- Platform: WordPress + WooCommerce e-commerce system
- Features: Multi-specification product options, price range display, responsive design
- Payment: Adapted to Taiwan region payment methods
- Delivery: Integration with nationwide logistics system
Project Results
After the website launch, online order conversion rates effectively improved. Customers can quickly find the desired product type through clear category navigation, and the 24-hour online ordering feature significantly expanded service time coverage.
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