Work Introduce

Furniture Manufacturing Enterprise Foreign Trade Website Construction Case

Sohnne is a high-end furniture DTC brand targeting the North American market, championing the "Iconic Designs, Within Reach" philosophy, specializing in Mid-Century Modern replica designs. The website directly reaches end consumers through its independent store model, offering over 300 classic design furniture pieces, making high-quality design accessible.

Minimalist and sophisticated visual language

Pure white background maximizes product image expressiveness, making furniture the absolute focal point
High-saturation product images (green velvet, caramel leather, deep blue velvet) convey a sense of quality
Price display with original price strikethrough vs. current price comparison, promoting conversion without losing elegance

Complete trust system construction

Comparison table intuitively shows the differences between Sohnne vs. original vs. mass market
5-year warranty, 60-day returns, free design consultation presented upfront
10k+ real user reviews (4.8★) + media endorsements enhance credibility

Financial solutions lower the barrier

0% APR 60-month installment plan, alleviating the pressure of high unit price purchases
"Savings on furniture that just makes sense" conveys a value-for-money mindset
Limited-time financial solutions create urgency, promoting decision-making

Real-time social proof updates

Instagram Feed directly embedded on the homepage, showcasing real user scenarios
Customer video reviews enhance emotional connection
"Elevated Living" lifestyle label creates brand aspiration

Technical Implementation

Platform: WordPress + WooCommerce
Features: Multiple specification variant selection (Color Swatch), installment payment interface, email subscription, abandoned cart recovery
Payment: Credit card, PayPal, installment financial solutions
Logistics: Route™ real-time tracking integration

Project Results

After launch, the website became a benchmark case for mid-century modern furniture e-commerce, with a clear value proposition and a comprehensive trust system effectively improving conversion rates. The independent store model helps the brand establish direct user relationships, achieving an upgrade from "product sales" to "lifestyle brand."